The House of Enchantment was founded in 1937 by James Swoger a prolific inventor, builder and sleight of hand artist. Known as “The Plastic King” Jim made hundreds of effects. Today, the House Of Enchantment is owned by Jay Leslie Inc. Jay Leslie has performed well over seven thousand shows. Magicians from beginners to professionals take lessons from Jay. He lecturers at magic clubs and produces teaching DVDs. Many of Jay’s students have won first place at competitions.
The House of Enchantment manufactures and owns the rights to various effects from: Richard Himber, Dave Elder, H. Rouse, Ed Mellon, Jim Swoger, Regows, Ricky Dunn, Gerald Kosky, Jay Leslie, Clint Reidel, Ed Massey, Silent Mora, Frank Suri, Chuck Smith, Al O’Hagen, John Snyder Jr., William H. Wilson (Will de Seive), Don Redmon, Hen Fetsch, Mark Jacobs, U.F. Grant, Harry Stanley, Walter E. Slaser, Gene Grant, Jim Carter, R. N. Menge, Bill Harding, Harry G Franky, Leo Demski, Charles McNutt, Jack Hughes, J. S. Thompson Jr., Schleneger and Milbourne Christopher.
Currently we own the rights to over 144 magical effects. If you would like to learn more about our history please visit our history page.
Hanging from the ceiling is our original banner pre, The House Of Enchantment, made in 1937. In those days Jim Swoger had competition in town from his brother (a photographer) and his father (music store owner) so he reversed his name to spell “Regow’s”. Regow’s magic studio was in the bottom half of his home.
After he returned from serving in the army the name was changed a few more times but Regow’s Magic Studio was the first.
My new friend Steve Tran made this T-shirt based on the banner. He’s obviously pretty good in illustrator. Thank you Steve for keeping the name alive. This is out 80th year.